This month has been dubbed ‘Veganuary’, as for the duration of January, more and more people are being encouraged to adopt a vegan lifestyle.
It’s not just an ethical choice, as promoters cite a range of motivating factors including reducing animal suffering, improving health and tackling climate change.
Food is the first step for most people, not only cutting out meat, but also other animal-derived products like dairy and honey, in favour of purely plant-derived flavour ingredients.
But flavour and smell are closely related – not only in food, but in other fragranced products too – and that means vegan aroma ingredients are becoming an important part of the market.
In the cosmetics industry, for example, consumers increasingly expect more than just a claim that a product is not tested on animals – they want full disclosure of any animal-derived ingredients used in production at all.
French fragrance ingredients producer Payan Bertrand is among the companies leading the charge with a selection of vegan aroma ingredients included in the latest Payan Bertrand catalogue for 2019.
These ingredients are certified as ‘vegan-friendly’, which means they can be used in finished products that also aim to achieve vegan-friendly certification.
Among the vegan fragrance ingredients available from Payan Bertrand are:
Each of these is a certified vegan flavour and fragrance ingredient – meaning it can be used as a vegan-friendly aroma ingredient in skincare applications and other cosmetics, but also as a food-grade vegan flavour ingredient in commercial food production.
The confirmation of vegan-certified fragrance ingredients within the Payan Bertrand range is a way to respond to the growing demand for vegan-friendly flavour and aroma ingredients in the market as a whole.
Payan Bertrand are based in Grasse in France, an area which recently received UNESCO World Cultural Heritage status, so many of the principles of veganism such as sustainability and protecting the climate align well with preserving Grasse as an area of cultural significance for future generations.
Vegan aroma ingredients are a way for Payan Bertrand to respond to the call from perfume blenders and compound manufacturers, and ultimately to one of the major current trends in the flavour and fragrance market as we move into 2019.
To find out more about the 2019 Payan Bertrand catalogue, contact Zanos.